As another successful BPXmas campaign comes to a close for 2024, we want to take a moment to reflect on an incredible month of festive giveaways, exclusive offers, and customer engagement across the 12 working days of December and for two of our offers, into the new year.
Marechal – https://www.bpx.co.uk/page/promotion/bpxmas-day-3
Euchner – https://www.bpx.co.uk/page/promotion/bpxmas-day-4
A Campaign Designed to Give Back
BPXmas 2024 was all about celebrating our customers, by partnering with some of the biggest names in industrial automation to deliver exciting offers, prize draws, and exclusive giveaways. From free tools and training discounts to high-value prize draws, the campaign brought together innovation and festive goodwill in a way that truly resonated with our audience.
This year, we worked alongside Lutze, WAGO, Marechal, Euchner, Brainboxes, Harting, Schneider Electric, Phoenix Contact, Weidmuller, Omron, SMC, and Mitsubishi Electric to ensure customers had access to some incredible promotions and incentives.
Customer Engagement & Response
The response from our customers was nothing short of amazing! We saw an incredible surge in participation throughout December, with thousands of customers entering daily to take part in our prize draws and claim exclusive offers. Some of the most popular promotions were the giveaways and discounts on training courses, which received a lot of positive feedback for their practical value. Customers were also particularly excited by the larger prize draws with having the chance to win vouchers and top industry products!
Results & Key Learnings
BPXmas 2024 exceeded our expectations in terms of both customer participation and brand engagement. The partnerships with our suppliers truly elevated the experience, allowing us to offer higher-value prizes and promotions that resonated with both existing and new customers. One of the key takeaways from this year’s campaign was the importance of balancing broad-reaching offers with niche incentives tailored to our specific customer segments. We also learned the value of early engagement – many customers who participated in the first few days stayed involved throughout the entire 12-day campaign, underscoring the need to maintain momentum with daily excitement.
Moving forward, we’ll focus on refining our customer journey and ensuring that all participants have a seamless experience, from entry to reward collection.
Looking Ahead to 2025
As we wrap up BPXmas 2024, we’re already looking ahead to how we can make next year’s event even bigger and better. Whether it’s expanding our range of participating brands, refining our prize structure, or enhancing customer engagement, we’re committed to evolving the campaign to ensure it continues to provide value, excitement, and appreciation for our customers.
A huge thank you to all of our customers and supplier partners for making BPXmas 2024 a fantastic success! Stay tuned for upcoming promotions, industry updates, and more exciting campaigns throughout 2025.
